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Welcome to my site. I am an impassioned speaker, writer, poetic storyteller, aiming to influence social change by raising awareness of positive mental well-being practices. I lead and nurture compassionate mental well-being rituals aimed at helping individuals work through loss and distress in their lives, so they may reach happier and more fulfilled states. I also work with organizations to cultivate and communicate their voice and mental well-being practices, so that their environments, both inside and outside the work-space, may thrive for customers and employees alike.

My life path has been unique. I worked for Fortune 500 companies, top 10 leading global brands as a Branding Expert, then side-stepped my career in Marketing to become a singer-songwriter, touring across the country, recording abroad and self-publishing my songs in TV and Films internationally.

I have spent all of my adult life caring for family members who live with mental illnesses. So it is with this greater depth and understanding, that I aim to open people’s hearts and minds. I explore and elevate compassionate views for those affected by mental illness, crushing the stigma, while focusing on promoting mental well-being through self-care & self-compassion daily rituals.


‘You Are Not a Burden’, What It is Like to Love Someone Who Lives with Depression’ ~ Spoken Word Poem by Paula M. Toledo - the video was posted on Facebook on Oct 8, 2018 and has already been seen 6,300 times and shared over 100 times.


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Storytelling l Writing l Keynote Speaking l Facilitating

Whether co-writing children’s storybooks for clients, journalistic style social responsibility pieces for corporations, or writing Where Discoveries Meet Gratitude for my positive mental well-being blog Ode to Wonder, I share many sources of inspiration for kindness, compassion, mental well-being practices.

I have been hired as a Content Writer, a Copywriter, a Speaker, Emcee and have facilitated Corporate Brand Development through, Brand Voice, Envisioning & Social Responsibility Strategizing and contributed to Human Resource mental well-being initiatives.




I had the pleasure of being in the same TEDx group as Paula. She played a critical role in my journey and displayed a great deal of compassion, professionalism and talent. Paula exudes motivation, both in how she reflects on her own work, as well as what she offers others. She is patient, knowledgeable and a true source of inspiration. I strongly recommend Paula as a speaker at your next event or as the creative touch to your next project.
— Samantha Kris - International Success Coach, Keynote Speaker & Author
Paula Immediately captured the essence and spirit of our brand and condensed it into actionable marketing ideas. We love working with her - she always brings energy, solutions and insights. A talented artist, inspired speaker, and valuable marketer.
— Tyler Harder - Director of Marketing, LXR and Co
I’ve had the great pleasure of working with Paula several times over the years, including at The Coca-Cola Company, Rocky Mountain Bicycles and Race Face. It’s rare that you come across an incredible talent like Paula...Paula’s ability to bring creativity, storytelling and innovation while managing multiple projects and details is part of what makes her such a treasure.
— Jenny Dickson - Faculty, Sauder School of Business UBC
While I was owner at Grouse Mountain, Paula’s role reported directly to myself, the President and Della McLaughlin, the Vice President of Marketing. Paula had our confidence having worked closely with us over the years. Paula is an individual of integrity and as a result has held positions of trust. She works well under pressure, is self-motivated and very passionately driven.
— Stuart McLaughlin - President, Higher Ground Holdings